I was involved in the MSC Cruises brand campaign from the pitch phase through final delivery, working as part of a creative team across concept development, creative direction and execution.

I contributed to shaping the campaign’s visual language, tone and key messages, translating strategic ideas into concrete creative outputs. I worked on key visuals, film concepts, copies and storyboards, helping define a modular campaign system built around 30+ scene modules, designed to be flexible across formats and markets.

I contributed to the creation of client-facing decks and presentations, and regularly presented work to the client to support creative alignment throughout the process.

I participated in a week-long shoot and supported the creative direction on set, ensuring consistency across a large volume of content. Following the shoot, I was involved in post-production follow-up, including editing and color-grading supervision, contributing to a fast turnaround from production to final delivery.